Kill Instantly

Why We Killed Instantly

Cold email is a numbers game, and Instantly has figured out how to win — by charging you $931/year for the privilege of sending emails you already own through accounts you already control. Their Hypergrowth plan gets you 100,000 emails per month. That’s less than a penny per email, every month, forever.

But here’s the dirty secret: email warmup is just automated email sending between accounts. Deliverability tracking is just reading bounce headers. Sequence automation is just scheduled sends with conditionals. None of this requires renting someone else’s servers indefinitely.

Worse, Instantly fragments their product into three separate subscriptions. Want leads? That’s SuperSearch — another $47-197/month. Want a CRM? Another $47-97/month. A full stack costs $240+/month. Our AI built ColdShot to give you the outreach engine — unlimited accounts, warmup, sequences, and analytics — as a one-time purchase.

What You Get

ColdShot is your Instantly replacement, built by SaaSsassin’s AI agents and owned entirely by you.

• Unlimited email accounts — Connect as many sending addresses as you need
• Built-in warmup engine — Automated warmup with your own account pool
• Smart sequences — Multi-step campaigns with conditional logic
• Inbox rotation — Distribute sends across accounts automatically
• Reply detection — Stop sequences when prospects respond
• Deliverability dashboard — Track open rates, bounces, and spam placement
• AI personalization — Dynamic variables and AI-generated variations

The Math

	Instantly (Hypergrowth)	ColdShot
Year 1	$931	$186 (one-time)
Year 2	$1,862	$186
Year 3	$2,793	$186
Year 5	$4,655	$186
Your prospect data	Their servers	Your servers
Source code	No	Yes

For agencies running multiple client campaigns on Light Speed ($3,436/year):

	Instantly (Light Speed)	ColdShot
Year 1	$3,436	$687 (one-time)
Year 3	$10,308	$687
Year 5	$17,180	$687

How It Works

1. Pay once — 20% of Instantly’s annual cost ($186)
2. Download your build — Personalized with your branding
3. Deploy anywhere — Docker, VPS, or our managed hosting
4. Own forever — Full source code, no subscriptions, no tracking

Built for

• Cold email agencies who manage outreach for multiple clients
• Sales teams running high-volume prospecting campaigns
• Founders doing their own outbound without monthly fees
• Growth hackers who need unlimited sending accounts
• Privacy-conscious businesses who can’t share prospect data with third parties

The SaaSsassin Guarantee

Every replacement we build comes with:

• Full source code ownership
• Docker deployment ready
• 30 days of setup support
• No recurring fees, ever

Your campaigns. Your prospects. Your infrastructure. Forever.